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PMC partners with cities, counties and other governmental agencies to provide a broad range of communication services. We view public affairs as a partnership between PMC, our clients and the communities they serve. PMC's expertise lies in helping our clients actively listen to the community and translating that information into clear actions. We design unique, effective and award-winning public participation programs to meet the specific needs of our clients. Our in-house capabilities include:
Select Experience: Regional Water Authority Water Efficiency Program PMC developed and is managing a multi-faceted public outreach program to help Regional Water Authority providers encourage customers to use water wisely while fulfilling best management practices in water conservation. Activities include a detailed strategic communications plan; television and radio public service announcements (PSAs) in English and Spanish; media outreach; partnership development; “Be Water Smart” hotline, blast e-mail to high propensity voters and presentation skills training/tool kit for RWA members. PMC developed and implemented an effective public outreach effort to support Napa County’s General Plan update. The program’s goal was to conduct outreach to the more than 130,000 residents of Napa County to involve them in the process and gauge their priorities. Communications tools included a visually compelling and informative Web site with contact links for public input, a brochure, and an e-newsletter that was also printed and distributed to stakeholders without email access; as well as a PowerPoint template and other materials needed for consistent delivery of messaging. Within the first eight weeks, the Web site received more than 3,410 unique visitors. All key materials were translated into Spanish to facilitate outreach to the Latino community. Outreach tactics included one-on-one meetings with stakeholders, workshops, surveys and public meetings. Targeted meetings with Hispanic groups and leaders were conducted to take the information and workshops directly to that audience.
In January 2005, the City of Elk Grove and the Old Town Elk Grove Foundation launched Old Town’s revitalization, a project that entailed more than 10 months of construction and improvements to streets, sidewalks, lighting, storm drainage and landscaping. To inform the community that Old Town was open for business during construction, and to generate excitement for the project, PMC and the City created an Old Town branding campaign, with the tagline, “There’s Something New Happening in Old Town.” Materials developed included a Web site, direct mail, billboard ads, street banners, newspaper ads, e-mail blasts and public service announcements. These items provided a consistent look-and-feel that gained the community’s attention and trust. These efforts paid off. Old Town Elk Grove increased third quarter sales tax revenue by 28 percent, which is impressive since construction was heaviest then, and merchants report tripling their December revenue from 2004. The area drew two new restaurants and five new retailers during the year. Moreover, the Elk Grove Citizen recognized Old Town businesses as 2005’s “Business of the Year” and credited revitalization as a large contribution to the honor.
PMC created a unique public meeting for the City of Rancho Cordova designed to demonstrate progress made toward revitalizing Folsom Boulevard and launch a new planning effort for this vital corridor. PMC selected a popular light rail/bus stop on a Monday evening during peak commute hours for the event. Tactics included a new brand identity (“Believe in the Boulevard”), blast e-mail to 10,000 interested stakeholders, Web page, news releases, fliers distributed door-to-door along the Boulevard, free give-aways, refreshments and displays. More than a hundred guests attended the event, viewed the displays, talked with city leadership and planning staff and enjoyed refreshments. Many visitors were light rail and bus commuters who don’t normally attend the city’s public workshops. Local news media glowingly covered the event and noted guests registering their support for the City’s revitalization efforts by wearing event give-aways (T-shirts and buttons) with the mantra, “I Believe in the Boulevard.” City of Elk Grove – “Thriving” Public Service Announcements Winner of the 2005 Gold Cappie Award for Best Public Service Announcement Campaign by the Sacramento Public Relations Association The City of Elk Grove wanted to increase visibility for services and partnerships developed by the City that benefit residents and create a positive appeal for the nation’s second fastest growing city. Working closely with the City’s Communications Department, PMC developed a public service campaign to promote the City’s partnerships with the Nature Conservancy and Sacramento SPCA, its commitment to the revitalizing Old Town and steps the City was taking to improve traffic within the City. A comprehensive strategy was implemented to ensure the maximum reach and frequency of the program for residents. PMC secured the cooperation of the local cable provider, local newspapers and movie theaters, and placed print PSAs at key transit venues throughout the City. According to “The Sacramento Bee” – thriving became the “catchphrase” for City. “Thriving” was incorporated into positive news stories; it was used to increase participation in the City’s Old Town Dickens Faire – tripling attendance from previous year’s reports. In terms of hard numbers, “Thriving” is also credited in part for a 28 percent increase in tax revenue for the third quarter of 2005 (based on sales tax reports from 2004) in the City’s Old Town area.
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