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Jennifer LeBoeuf

Analysis of Website and Online Initiatives

Intercity Transit, County of Thurston, Washington

PMC provided thorough analysis, thoughtful explanations of problems and solutions, references from multiple sources, and "best practices" insight to each issue...We were extremely pleased with the efficiency, creativity, and value of the project.

--Kris Fransen, Marketing and Communications Coordinator

PMC was hired to provide professional web consulting and analysis to evaluate the effectiveness of various online initiatives. The audit evaluated five areas of Intercity Transit’s website such as Survey user engagement, information flow, site architecture, accessibility standards to meet section 508 of the Americans with Disabilities Act and the W3C’s Web Accessibility and Initiative conformance level. PMC also evaluated the potential of integrating social media, policy, goals, use, appropriateness, branding and “personality” of Intercity Transit online.