PMC was selected by the Town of Frederick to prepare a Downtown Development Study which included a Vision Poster and an Economic Scan. The existing downtown area is an underutilized district of disparate retail, office, residential, and civic uses. It is ripe for revitalization and preservation in light of the Town’s expected exponential population growth as a Denver bedroom community over the next 50 years.

A primary component of project success was an intense public outreach effort. Early in the process, PMC participated in the town’s annual Miners Day festival by administering a Heart of Downtown Survey, Visual Preference Survey, and Land Use Survey to over 150 festival attendees.

The project concepts included extending the main street in downtown, creating a new civic center anchor, and encouraging more pedestrian-oriented retail and mixed-use development. Tangible products included a land use and design plan that integrates Downtown Code hybrid form-based code zoning provisions and provides design guidelines and standards. A Vision Poster depicting district improvements and concepts was prepared to illustrate the envisioned future of downtown Frederick.