PMC created a user-friendly and highly illustrative Design Handbook for the revitalization of the Fiesta District, a major city employment center in need of revitalization. This design plan included development of a District brand, vision, design guidelines, and schematics for the District’s revitalization and an implementation plan for ensuring the vision’s realization. The project’s overarching goals included beautifying the area and defining a unique sense of place while improving transportation and pedestrian linkages. PMC worked collaboratively with the City and the District’s key stakeholders to redefine, brand, and improve the project area. Project components included a community outreach strategy, development of a District branding plan, a circulation plan, design concepts, guidelines, and standards for public and private improvements, and an implementation strategy providing financing options and estimated improvement costs with recommended phasing and priorities.